Product is the soul of marketing，certainly。

No matter in what era of marketing, I think that the product cannot be changed, the product is the main part of the marketing. Because the product contains the demands of consumers, the value of the consumers, the value of the enterprise, the value of marketing.

However, Marketing is not just a product marketing, of course. Consumer value includes many aspects, such as brand value, social value, and service value that you mentioned in this blog.

Thus, if enterprises want to succeed marketing, their must be from the consumer’s position to all-round developing marketing strategy. For example, what products, service customers want. Brought these produces will bring them what life influence, or social impact.