This is an interesting case study, and many times, I think, women consumption has always been the main driving force of some industries.

In my opinion, the female consumer all ways look sophisticated, perhaps because of the aesthetic requirements, or use requirement is different. But can be denied, as you mentioned, for women, today’s consumer goods can be on behalf of the women’s status.

Therefore, in future marketing strategy, perhaps certainly need to focus on more women consumption behavior observation.