You are right, I do have said a false reputation effect. In China, we call it: “water army”.

That is deliberately create an atmosphere of the marketing of the enterprise, mislead consumers to buy, but these atmospheres are short, really a marketing platform, not only is the marketing instantly , but the longer term. For example, in TaoBao, you see all the good comment that create by seller, and these false comments lead you bought inferior products. The next time customer will continue to consume? Is there any recommendation for other?

Thus, that make sense?