The statistical likelihood of a third visit is still about 42%. The third time they come, the statistical likelihood of a fourth visit is over 70%. You have to market to three visits, not one.
The Three Best Restaurant Tips for Customer Retention
Gary Vaynerchuk
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Fascinating. That nonlinear jump between the 3rd and 4th visit is so insightful. I wonder if this is unique to restaurants, or if there’s a slight variation that applies to things like using an AirBnB (2–3 visits), or calling a Lyft (1–3 visits).