The law of narrative gravity is the idea that narratives have gravitational power. What I mean by that is narratives, once they’re real and once people believe a certain thing, they start to interpret facts consistently with that narrative.
Credibility is the only thing that matters.
Elisa Schreiber
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It seems like a coherent mission guides the creation of internal culture.

And.. that one reason why cultures are so hard to change — or why they’re so slow to change — is because of this narrative gravity / confirmation bias. Nifty application of that idea.