Jason Zabel – Medium

Jason Zabel

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

4 Brand Loyalty Dead-Ends

The 4 most common brand loyalty dead-ends, and how to get around them.

Oct 2, 2023

Oct 2, 2023

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

Most loyalty programs are a leaky bucket. Here’s how to make people stick around.

Free shipping. Early access. Insider discounts. Birthday gifts. Do these things actually make people feel closer to a brand?

Oct 2, 2023

Most loyalty programs are a leaky bucket. Here’s how to make people stick around.

Oct 2, 2023

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

The 5 Myths of Membership

Creating relationships between brands and members is notoriously difficult work. Here are the dead-ends we see more often than not.

Aug 25, 2023

The 5 Myths of Membership

Aug 25, 2023

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

Why do we keep talking about a Membership Mindset?

TL;DR: A Membership Mindset means everyone in the organization is thinking about creating two-way relationships with members. To make sure…

May 11, 2023

Why do we keep talking about a Membership Mindset?

May 11, 2023

Jason Zabel

Abstraction, Confusion, and Being a Mess: Living for those moments when we cease to understand the…

I bore easily. In December I fell in love with the idea of the Senile Sublime — the idea that as some artists get older they stop trying…

Mar 8, 2023

Abstraction, Confusion, and Being a Mess: Living for those moments when we cease to understand the…

Mar 8, 2023

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

Membership is the Future of Brand

With competition increasing in a number of categories and consumer loyalty at an all-time low, a membership mindset is the future.

Feb 21, 2023

Feb 21, 2023

Jason Zabel
in
Hellen—Membership for the World’s Most Loved Brands

Is the future of brand membership built on web3?

Building lasting customer relationships is essential for any brand looking to stay competitive. In the past, loyalty programs were rooted…

Feb 9, 2023

Feb 9, 2023

Jason Zabel

The Disembodied Internet: Why We All Feel Like No Bodies Online

[Topics include: Disembodiment and the flatness of connection online. How digital shortcutting flattens sensing, reduces nuance and…

Oct 19, 2021

Oct 19, 2021

Jason Zabel
in
Uncommon Wisdom

The Blind Pursuit of Speed Will Eventually Leave Businesses Behind

I have always said that I am bad at time. I have no idea when something happened in the past, or how much time I have to work on something…

Sep 29, 2021

The Blind Pursuit of Speed Will Eventually Leave Businesses Behind

Sep 29, 2021

Jason Zabel

Jason Zabel

partner and creative director @zeusjones and @hellenmembership. writing about culture, brands, belonging and the future.

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