Shining Holiday Campaigns: Strategies to Expand Your Brand
Businesses prepare for the holiday season in order to attract customers who are feeling jolly and inclined to spend money. Sales and brand loyalty can be increased and sales can be driven with an effective holiday marketing strategy. Developing emotionally charged content that captures the essence of the occasion is a crucial tactic. Coca-Cola’s “Share a Coke” campaign, for instance, successfully individualized the holiday season by enticing consumers to purchase and distribute Coke bottles bearing the names of loved ones, fostering happiness and a sense of community.
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Another effective strategy is to provide special holiday sales and promotions. Amazon’s Black Friday and Cyber Monday sales, which include deep discounts that instill a sense of urgency and attract a tremendous inflow of buyers, have come to be associated with the Christmas shopping season.
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Using social media channels to host freebies or competitions with a holiday theme can also help you build brand awareness and engage your audience. For example, Starbucks encourages its patrons to share their holiday-themed cup designs in its annual “Red Cup” contest, which promotes user-generated content and a sense of community.