Rappi is an online food and grocery delivery platform that operates in Latin America. It has become a giant in its segment and commands the largest market share in it. Rappi was started in 2015 to cater to the needs of the people in Columbia but now it has spread to almost the whole of South America. Today Rappi operates in 250 cities and 9 countries. Thanks to Rappi’s Unique business model, it was valued at $4 billion during the last funding round closed in 2020 and currently, it is valued at almost $7 Billion.
Rappi’s business model is unique in a way that they promise to deliver food and grocery items 24/7 even to the remotest of places. Another unique service part of Rappi’s business model is delivering cash to the doorstep of people at timings that are unsafe to go out to ATMs. Rappi’s business model has three important nodes that have enabled it to become Latin American Superapp
- Value to Customers
- Value to Partner stores
- Value to Couriers
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