Javier Sastre – Medium

Javier Sastre

Javier Sastre

Brand positioning: does your brand mean anything to anyone?

Many companies continue to insist in being a little of everything for everyone, so they don´t stand out at all for anyone.

Jun 19, 2017

Jun 19, 2017

Javier Sastre

Doctor, what am I not selling?

A businessman comes to a ‘business doctor’ office and asks him this question:

May 17, 2017

Doctor, what am I not selling?

May 17, 2017

Javier Sastre

So the talent should be managed

It has been fashionable for some time to say that the talent of people is the # 1 element for a company to succeed. But it seems to me…

Feb 28, 2017

So the talent should be managed

Feb 28, 2017

Javier Sastre

Tired of failed projects?

Failed projects are those that do not meet their goals, their estimated cost, their deadline or their set specifications (how to do it).

Feb 10, 2017

Tired of failed projects?

Feb 10, 2017

Javier Sastre

10 things that are NOT innovation

I will make use of an entry that Google has on its website (“10 things that we know to be true”), to suggest a list of ten things that…

Jan 23, 2017

10 things that are NOT innovation

Jan 23, 2017

Javier Sastre

How to find opportunities to innovate?

When I pose to someone I have not collaborated with before the possibility to innovate, the answer is more likely to be: where do I…

Dec 15, 2016

How to find opportunities to innovate?

Dec 15, 2016

Javier Sastre

7 barriers to innovation

We all agree that it is necessary to innovate within firms, including top managers themselves, but there is a general dissatisfaction in…

Nov 9, 2016

7 barriers to innovation

Nov 9, 2016

Javier Sastre

5 trends that are impacting your business

As many already know, Snapchat, the successful messaging app among young people that Facebook wanted to buy for $ 3 billions, on today’s…

Oct 3, 2016

5 trends that are impacting your business

Oct 3, 2016

Javier Sastre

7 recomendaciones para tomar decisiones más eficaces

Acudimos a una reunión del comité de dirección en la que no hay un orden del día establecido. Uno de los directivos, el de marketing, está…

Sep 19, 2016

7 recomendaciones para tomar decisiones más eficaces

Sep 19, 2016

Javier Sastre

Three-axes innovation

Have you ever noticed that the type of business that McDonald’s and low cost airlines, like Ryanair, carry out is quite similar?

Aug 2, 2016

Three-axes innovation

Aug 2, 2016

Javier Sastre

Javier Sastre

Human being who doesn´t stop learning. I’m interested in everything that has to do with #innovation and #business strategy.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams