The Golden Age of UX is Over
Jonathan Courtney

I guess all these are valid points but keep in mind a lot of designers had already in mind the business aspect… it’s not like you’re disclosing a new aspect of this field, all good designers are aware of strategy and business. This is true if you’re working in a role that involves design thinking and innovation. Maybe all this could be news to a more traditional graphic designer but for the rest of us working on software products this is hardly news, just a good reminder or guideline to follow and Learn from