Jawahar Kaushal www.escope.co.inAttribution — Who made my day?Attribution — Assigning credit for sales and conversions to different touch points in conversion paths.Sep 26, 2020Sep 26, 2020
Jawahar Kaushal www.escope.co.inGoogle Tag Manager for beginnersGoogle Tag Manager is a Tag Management System (TMS) that allows you to quickly and easily update measurement codes and related code…Sep 20, 2020Sep 20, 2020
Jawahar Kaushal www.escope.co.inFacebook Analytics — Understand your customer’s journey across mobile & webFacebook is a gold mine for marketers. Consider these Facebook numbers:Sep 13, 2020Sep 13, 2020
Jawahar Kaushal www.escope.co.inGoogle Data Studio — your go-to tool for data visualization & creating insightful reportsGet an overview of the Data Studio interface and an introduction to the types of data you can use. Learn about the Data Studio’s basic…Sep 6, 2020Sep 6, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 8)Continuing from the seventh article in this series, we are going to explore ways to present data. Over the past few years, Marketing and…Aug 30, 2020Aug 30, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 7)“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital” — Aaron LevensteinAug 23, 2020Aug 23, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 6)Continuing from the fifth article in this series, we are going to cover another interesting segment of the Digital Analytics journey. It…Aug 16, 2020Aug 16, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 5)Continuing from the fourth article in this series, we are going to explore other important sections of Google Analytics Dashboard. The…Aug 9, 2020Aug 9, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 4)Continuing from the third article in this series, we are going to explore other important sections of Google Analytics Dashboard. The…Aug 2, 2020Aug 2, 2020
Jawahar Kaushal www.escope.co.inHow to upscale & boost your career by mastering Digital Analytics? (Part 3)“You can have data without information, but you cannot have information without data.” — Daniel Keys MoranJul 26, 2020Jul 26, 2020