How to create a top 1% LinkedIn profile
Syndicated from the Forma blog here.
Introduction
By: Chris Andreou and Jaxson Khan
We keep hearing the same thing from all the busiest freelancers we know: LinkedIn is the web platform that consistently brings in the most clients.
Research shows that LinkedIn is responsible for a full 80% of all B2B leads generated by social media.
In this article, first we’ll show you how to set up your own LinkedIn profile so that it ranks in the top 1% of search results within your industry.
Then we will go into detail on the methodology behind our results, and look at some case studies.
The five things you should do right now
As a freelancer, LinkedIn provides you with the single greatest opportunity to build your brand. These are the five things you should do to improve your profile as a freelancer, based on the best practises that we derived from our research.
1. Get an “All-Star Profile” (a term coined by LinkedIn). To do this you will need: industry and location, an up to date current position, two past positions, education, a minimum of three skills listed, and at least 50 connections. Once you’ve got that, you can concentrate on making it stand…
