Hungry RobotinHungry RobotA Tale of Two MMMsMarketing Mix Modeling vs. Media Mix ModelingSep 29, 20231Sep 29, 20231
Hungry RobotinHungry RobotThe Historic Evolution of Marketing Mix ModelingThe only thing that is constant is change. As business models, technologies, and consumer behaviors evolve, marketing has adapted and…Sep 29, 2023Sep 29, 2023
Hungry RobotinHungry RobotUnlocking Motivators with Modular CreativesThis article emphasizes the vital role of understanding audience motivators through creative innovations in ad structure and testing. By…Sep 29, 2023Sep 29, 2023
Hungry RobotinHungry RobotFeatures Comparison: Meta’s Robyn vs. Google’s LightweightMeta’s Robyn and Google’s LightweightMMM stand as two open-source advanced MMM platforms. While both tools aim to offer robust modeling…Sep 29, 2023Sep 29, 2023
Hungry RobotinHungry RobotNavigating Uncertainty: How Bayesian Linear Regression Enhances Marketing DecisionsMarketing Mix Modeling combines AI with advanced statistical analysis for campaign measurement, with clarity. It predicts holistic revenue…Sep 29, 2023Sep 29, 2023
Hungry RobotinHungry RobotRethink the Mix: From Four P’s to the Seven T’sMarketing Mix Modeling (MMM) serves as a linchpin for aligning marketing strategies with business objectives. However, the efficacy of MMM…Sep 29, 2023Sep 29, 2023
Hungry RobotinHungry RobotMarketing Mix Modeling: Econometrics in PracticeMarketing Mix Modeling (MMM) is a specialized form of Econometrics applied to marketing. Both fields aim for data-driven decision-making…Sep 29, 2023Sep 29, 2023
Hungry RobotRethink the Mix: From Four P’s to the Seven T’sMarketing Mix Modeling (MMM) serves as a linchpin for aligning marketing strategies with business objectives. However, the efficacy of MMM…Sep 29, 2023Sep 29, 2023