Advertising across all digital channels will exceed 60% of the global ad spend of US$769bn¹ in 2022. While companies are using a variety of tools to make sure that their digital ad spend is getting the maximum possible ROI, there is a lot left to be desired. The tools try…

COVID has significantly affected the way we work, live, and socialise. To control the rising cases when COVID started spreading around the world, governments imposed restrictions closing offices and business. With people working from home and only essential businesses open, the usual-bustling streets became empty and appeared like a scene…

Understanding customer behaviour is key to capture growth opportunities and solve pressing business problems. In a study by Boston Consulting Group¹, more than 75% of the senior executives overall thought customer insights were key to accelerating growth. …

At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment — an A/B test — to try it out. The test showed that the change increased revenue by an astonishing 12%…