SKAdNetwork 4.0 offers significant opportunitiesApple finally released the version 4 of its SKAdNetwork on October 24, 2022. The new release brings good news for developers and marketers…Jan 17, 2023Jan 17, 2023
How to measure the impact of a marketing campaign without a randomised experiment?Advertising across all digital channels will exceed 60% of the global ad spend of US$769bn¹ in 2022. While companies are using a variety of…Jan 21, 2022Jan 21, 2022
COVID restrictions led to deserted city centres but there is cause for hopeCOVID has significantly affected the way we work, live, and socialise. To control the rising cases when COVID started spreading around the…Sep 12, 2021Sep 12, 2021
Using customer segments to drive decision making and increase revenueUnderstanding customer behaviour is key to capture growth opportunities and solve pressing business problems. In a study by Boston…Jul 31, 20211Jul 31, 20211
Published inGeek CultureHow to run an A/B Test?At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a…Jun 7, 2021Jun 7, 2021
