Marketers You Know Sharing Stories You Don’t
Jay Baer is a competition barbecue judge.
Mitch Joel trained with one of the deadliest humans on the planet.
Tamsen Webster has the most meta fascination of any marketing speaker.
As for me? Well, Unthinkable subscribers learn more about my quirks than they bargained for each week ;)
The content marketing industry is chock full of generalized advice, but in that noise, something is getting lost: the power of the individual.
In this line of work, our personalities matter. Our past experiences, our hopes, our beliefs, fears, biases — you name it — it all makes us unique. And in a noisy world, to differentiate, we can wield that stuff like a weapon.
As the creator and host of the show, I have one mission: To help content marketers create exceptional content by finding and following what makes them an exception: their intuition.
CMWorld shares my fascination with and belief in the power of the individual. They see eye-to-eye with our community that the path to creating better, more differentiated work isn’t some “secret” or “hack” or even innovative new technology. It’s the people — the very same people that I love seeing every year at CMWorld. (Maybe that’s you?)
Join Our Journey: Names You Know, Stories You Don’t
For every episode, plus bonus goodies (like “1 Thing I Think I Think” and “Email Antipasto”) subscribe via email on the home page.
#1: “Wizards” (ft. Jay Baer & Jessica Best)
#2: Mitch Joel
#3: Tamsen Webster
For future episodes in the miniseries, subscribe at Unthinkable.fm or wherever you get your podcasts.
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JAY ACUNZO is a keynote speaker and a host/executive producer of attention-retaining series for brands. A former digital media strategist at Google, head of content at HubSpot, and VP of brand at NextView (tech startup VC), Jay helps marketers create exceptional content by finding and following what makes them an exception: their intuition.