Jay Acunzo – Medium

Jay Acunzo

The Way We Understand Story in Business Needs to Evolve

We’re so focused on being visible, we’ve stopped being memorable.

9 min readDec 20, 2022

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Maggie Rogers looks solemnly at the floor, while to our right, Pharrell Williams looks surprised towards the camera.

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Jay Acunzo

You can’t “be more creative.” Here’s what you can be.

The command to be creative misinterprets what it actually takes

2 min readAug 22, 2021

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Jay Acunzo

The Main Reason Content Fails to Resonate (And How to Fix It)

What we measure needs to evolve

5 min readAug 14, 2021

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Jay Acunzo

Virtual Events: What do we change when they aren’t physically together?

One of my favorite analogies to describe great digital experiences involves the movie The Matrix. (Don’t worry, I mean the awesome first…

13 min readMar 22, 2020

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Virtual Events: What do we change when they aren’t physically together?

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Jay Acunzo

Virtual Events: What changes, and how to find/be a great virtual speaker

When the medium changes, the psychology changes. The failure to grapple with that is what causes so many brands producing content to ring…

7 min readMar 20, 2020

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Virtual Events: What changes, and how to find/be a great virtual speaker

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Jay Acunzo

Anthony Bourdain and the Journey to Extract the Best Episode Imaginable

Originally published on Marketing Showrunners, a site which teaches marketers how to find and share their voices and make a difference…

7 min readFeb 28, 2020

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Anthony Bourdain and the Journey to Extract the Best Episode Imaginable

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Jay Acunzo

What Marketers Can Learn from How NBC Promotes Hit Shows

A look at the marketing playbook of The Good Place

13 min readOct 9, 2019

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What Marketers Can Learn from How NBC Promotes Hit Shows

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Jay Acunzo

The “Season 2” Problem: How to Reinvent a Podcast or Video Show to Grow Audience

Originally posted to Marketing Showrunners, a media company dedicated to advancing the craft of marketers making original series to create…

12 min readSep 30, 2019

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The “Season 2” Problem: How to Reinvent a Podcast or Video Show to Grow Audience

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Jay Acunzo

Are you all about it?

There’s a flower shop near my home that uses a clever sign to lure customers into the shop. It says, “Come on in for a free rose if your…

3 min readSep 10, 2019

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Jay Acunzo

But is it practical?

The command to publish practical advice (if we’re to be successful marketers) often leads to a glut of similar stuff: how-tos…

2 min readSep 8, 2019

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Jay Acunzo

Jay Acunzo

Podcast host (Unthinkable) and writer trying to demystify the creative process to help you create more resonant, memorable work: https://jayacunzo.com

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