Digital Deepak Sir - Unique Internship Programme Series. Chapter-1
Deepak Kankaraju Sir is one of the finest Digital Marketers in India and I’ve been personally following him for the last 2 years but never had got the opportunity to learn something directly from him.
It’s been around 2 months since lockdown begins in India and since then I have been watching people getting irritated and become less productive day by day. Of course, they are not habitual of staying at a single place for so long!! And I never wanted to become part of such a crowd. Hence I started pursuing a few courses from different online platforms.
Finally, I hear from him about this amazing internship opportunity where I could utilize my time and learn practical aspects of Digital Marketing with none other than him. Without any hesitation, I decided to opt for the course and took forward my journey of Digital Marketing.
One thing that made me enroll for the internship is that he’ll be mentoring us via this course but has this unique way to make people learn things effectively.
He designed this Pay & Earn back kind of internship in which students will be able to earn the entire amount of course and even a bit more step by step as they’ll be submitting the assignment with time. And I was like, this is cool and I’m gonna try it for sure.!! And hence, I entered into the system from where there’s no turning back.
In his very first class, he guided everyone about the entire course and the purpose of the course. I’ll be talking about all those things in this blog of mine.
One must be very clear with that in this digital era, one should have good communication skills or improve their communication skills with time in order to excel in all areas of life. Also, people should become handier with digital tools and keep themselves updated.
One must work hard to become either a good marketer, blogger, influencer, affiliate marketer, video maker, expand their business or start their own business by the time they end this course.
The major fight that people face before practicing DM is that what they’ll be doing after learning it. Where they can implement it? And this brings us to the point “Finding the sub-niche which will be helpful for them”.
So, the concept of “Finding the gold” that stated in class says that narrowing down the niche in order to become successful. But that can’t be done just like that. There’s always a way in order to learn about the sub-niche which can actually help you to achieve pinnacles in life. A lot of research study has to be involved. We’ll discuss it in an upcoming blog for sure.
We should also look at Global Economics:
Basically, the economy of a country goes up and down when the average age of the country goes up or down respectively. Generally, the economy goes down when the average age goes above 50 for a nation.
There are many books recommended in order to improve one’s learning, some are:-
Economic 101
Currency War.
Books by Paul Krugman
Books by Raghuram Rajan
Books by Adam Smith
Communication And Writing Skills:
So, why these two skills are must be there in a marketer or in anyone.
If you need your customers to go along with you, you need “MASS TRUST”. It’s something that’ll come with time and so is the communication and writing skills.
These skills help you with producing content and help you in your professional life.
I don’ think there needed to be more points to mention in order to make ones comm. skills better. It always starts with a drop of water to fill a pond.
Here are some ways in which you can help yourself to improve your communication and writing skills:
1. Start reading anything for 30 minutes a day. It could be an article, a book, a story, newspaper, etc.. And move from simple English to the complex one with time.
2. Start thinking and talking in English. Try to analyze the situation or find a solution to a problem in your mind in English. Try to speak to anyone in English. Find your buddy and tell them the importance of communication can make them practice with you.
3. Listen to the Podcast, news, music, etc. daily in English for 30 minutes.
4. Write at least 500 words daily in English. The more you’ll write, the better you’ll get at it. You can start your personal blog or in your diary.
5. Watch Movies, TV series, Comedy shows, and much more in English only. (Recommendation: FRIENDS, Silicon Valley, Breaking Bad, Anmol’s Stand-up comedy and many more are there.)
In short, you have to treat the language like you want to own it all by heart and soul and hence work towards it.
Future of Digital Marketing:
DM is nothing but a way to do marketing in digital form. As long as products are there in the market, demands are there, companies will produce products and hence, the fastest and best way to do marketing i.e. DM will eventually come to play. The mediums might change with time. Technology might improve with time. Hence, one has to keep themselves updated with new technology and stay competitive around.
Also, the World is moving towards digital
Also, the World is moving towards digital, and is consumer behavior is changing. Analyzing that and working as per customer demands is the crux of the problem.
Simply we can say that DM is the better way to do marketing.
Integrated Digital Marketing:
So what basically Integrated digital marketing means is that it works like a funnel.
Funnel, where the conversion takes place after getting the audience for a particular niche. Like you want to sell some protein powder, so you’ll target people of this niche. Dancers, fitness freaks, gym guys, etc. will be the customers.
What a beginner Digital Marketer says that he’ll work on the E-mail part or on the SEO part or on Facebook, he’ll never get satisfies with the work. So the best thing to do is to start with content. Provide content about your niche to the audience, let them know about your product. Develop a TRUST onto them by providing free content about the product to them and with time use the Funnel technique to convert them and make them buy your product.
So always start making content first, perform SEO, SMM, E-mail marketing, re-marketing, Paid marketing onto it and then sell it.
How to find your Niche or market demand:
Firstly, the niche should not only be decided on the basis of your interest. One should research the need for it in the market using various methods.
1. Use google auto-suggest.
2. Answer the public.com
3. Look for amazon reviews.
4. Scratch your own itch.
5. Talk to customers.
6. Look for pre & post products/ services of other products.
We’ll discuss them in detail in later blogs.
Building Personal Brand:
It’s always important to build your own brand. This will not only make you stand out but will also build your personality, so stop trying to fit in.
One must show there personality and character on social media. Post your content in various forms and you’ll own more of the internet.
Remember, The best known will always beat the best.
People always want to hear from people rather than brands. And you can always build your own brand or start your own business. You’ll always hear from your style or tribe.
Do write, publish videos, and do public speaking. It’s always nice to see people know you by your name.
I hope you’ll follow all these steps in order to become a more fundamental and experienced Digital Marketer.
I will surely post another one in a very short period of time.
Let me know in the comments if you like it. And share it with others.
Thank you.