The 2019 Talk Triggers Awards for Word of Mouth

Word of mouth influences 50% of all purchases, and 91% of B2B purchases.

Jay Baer
Jay Baer
Oct 7, 2019 · 2 min read

Yet, fewer than 1% of businesses have an actual strategy to get their customers talking. But those who DO have a word of mouth strategy can generate extraordinary results.

We present to you the 2019 Talk Triggers Word of Mouth Awards. We’ve rounded up 18 amazing examples of businesses leading the charge in word-of-mouth.

You’ll be delighted by the finalists in restaurants, hotels, retail/e-commerce, services, higher ed, and healthcare. And if you’ve read the book already, 100% of the examples in the 2019 Talk Triggers Word of Mouth Awards are new. NONE of them are featured in the book, and all were found and curated by Daniel Lemin and me.

Watch the awards reveal and download the final awards ebook to see the finalists and winners for yourself!

Spoiler: Here are the nominees.


  • La Boucherie
  • Howdy Homemade
  • Lambert’s Cafe


  • Magic Castle
  • O-Haire Motor Inn
  • Westin Mission Hills


  • MooseJaw
  • Chewy
  • Tony’s Chocoloney


  • Mike Diamond Plumbing
  • Tree Drop
  • Gulf Coast Aluminum

Higher Education:

  • Alfred University
  • Arizona State University
  • Kanazawa College


  • CVS
  • Dr. Snip
  • The Heart Hospital

Find out what each of these nominees’ talk triggers are (and why they’re so powerful) plus which businesses won this year’s awards.

Originally published at

Jay Baer

Written by

Jay Baer

Founder of Convince & Convert, a digital media and marketing company. NY Times best-selling author, global keynote speaker. New book: Hug Your Haters

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