The Topics Meeting Planners Want for 2020

Jay Baer
Jay Baer
Feb 5 · 2 min read

Selecting the right speaker and topic can make or break a meeting, and professional planners prioritize accordingly. The 150 meeting planners surveyed for this report have shared what topics are of most interest to them and their eventgoers for 2020. To get the best insight, we asked a similar question two ways.

When asked a slightly different way, and allowing fewer answers, meeting planners ranked the topics similarly, but not entirely the same. Leadership and motivation remained in the top spot, while innovation and creativity moved up a notch to second place, switching places with trends and disruption, now in third place.

In addition, planners say that a little personalization goes a long way. They want talks that are customized to their audience. Boilerplate speeches get boos from three quarters of meeting pros.

Get our full report and see the results and analysis of 150 professional meeting planners surveyed to learn how they are sourcing keynote speakers in 2020.

Jay Baer

Written by

Jay Baer

Founder of Convince & Convert, a digital media and marketing company. NY Times best-selling author, global keynote speaker. New book: Hug Your Haters

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