Why are we worshiping at the cult of hustle?

You know, I’ve been thinking about this for a while.

I don’t understand the cult right now, the culture around the concept of hustle. It’s completely infiltrated the entrepreneurial community.

It’s sort of a company side by side with a concept of growth hacking, which is what we used to call, in the day, getting more customers.

This whole thing of hustle, I don’t really understand it. There’s all this talk around it, and people have it in their bio, “I’m a hustler.”

You know what we used to call that? Working hard.

And we also didn’t need to be reminded that it was a requirement for success. Of course, it is.

Show me a successful entrepreneur that doesn’t work hard, and I will show you a liar.

If you need an Instagram quote graphic or a Gary Vaynerchuk speech to be convinced hard work goes hand in hand with success in the modern age, then I don’t think entrepreneurship is cut out for you or you are cut out for it.

You don’t need to hustle. It’s an axiom.

I think it’s just an excuse to create content around a concept that is so incredibly basic and such a given that it doesn’t merit any conversation at all. Why do you argue for something that has no opposing argument?

Whoever says, “No, hustle is a bad idea. What you really should do is kick back and be lazy. That’s really the path of success.”

Nobody ever says that. Yet why are we creating Hustle Con and all these other kind of things to embrace this concept that really isn’t a concept. I don’t understand it.

I think we should stop wasting time, energy, and conversation cycles about hustle.

What do you think?

About Jay Baer

Jay Baer is a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers. He’s advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

His Convince & Convert Media division owns the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.