ICO Marketing Dissected — Obtain Visibility For Your Project
ICO marketing is a critical aspect of your ICO’s developmental cycle. ICOs are a dime a dozen these days, and there has been a corresponding increase in the presence of ICO marketing companies. An effective ICO marketing company has extensive hands-on experience in the cryptosphere and within the domain of blockchain development.
ICO marketing is primarily concerned with attracting, converting, and retaining the investors that your project requires. Retaining and converting prospective investors is becoming increasingly important in a market that is flooded with ICOs, where investors are mostly skeptic on the integrity of your project. Not only does effective ICO marketing convince investors of your project’s integrity, but it also serves as a platform where you can market your ICO’s USPs.
ICO marketing can be divided into two phases: these are the pre-ICO phase and the post-ICO phase.
Pre-ICO stage
It is very difficult to achieve success as an ICO, especially taking into account today’s crowded market. Marketing is a make or break factor of an ICO campaign. The marketing campaign is debatably more important than the actual ICO development/launch process itself. The first step that needs to be taken is that your project’s website should be developed, followed by PR outreach.
Expanding your ICO’s reach is crucial. Social media marketing is an effective way to achieve brand recall. Publication of articles plugging your ICO’s USPs in publications such as Medium and Forbes also goes a long way in establishing your ICO’s presence.
Post-ICO stage
With regard to the longer-term ICO marketing strategy, search engine optimization is your best bet. Time and again, ICO promotion campaigns ignore online optimization, and this is a major drawback in the long term.
On-page and off-page SEO optimization will provide the visibility that your ICO needs both before and after the launch. Absence of SEO optimization and SEO strategies might deter potential investors by giving off an impression that there are no rigorous longer-term plans for your project.
ICOs typically concentrate on the launch, and on fast methods of generating capital. This approach is risky, especially without longer-term marketing strategies that include SEO development.
Off-page links are a major factor when it boils down to ranking and reputation online. When the strategies that are deployed function effectively, web optimization imparts direct, affordable, and long-term oriented techniques that give your ICO venture prolonged visibility and viability in the eyes of prospective investors.
Communities / social media management
In today’s 24x7, 365 connected world, crypto communities, and social media management are a vital part in the success of an ICO. Crypto communities provide you with extensive experience and use case scenarios to improve your technological deployments. Establishing credibility and authority must be a central point of focus for your ICO project.
Staying abreast of the latest industry updates, potential collaborations, and insights provide you with a reliable and trustful product dependent on how your ICO is presented within these particular communities. Leveraging the power of communities and social media in an appropriate way is essential to max out the effectiveness of your ICO marketing strategies.
