Developing a Mobile App

The complicated process of creating a mobile app to the average mobile phone user has made it difficult for those with app ideas to engage with the development process. With so many ideas for apps available, what separates a simple thought to an actual product is the ability to follow through with the actually building of the product and then listing it to one of the applicable app markets. However, the actually steps associated with developing the app can be intimidating to many as they are not familiar with the entire process. The notion that it is highly expensive or that it is only possible for those who are specialized engineers has stopped many ideas from being brought to reality. While this fact may have been true years ago, app development has never been more accessible with such little resource constraints. From doing it yourself to hiring someone else to do build it, we discuss the processes involved in transforming a simple thought into a tangible product which can be utilized by millions around the world.

1. Creating an Objective

A crucial step that people often do not engage with in the app development process is identifying the objectives which they would like to meet which are attainable. In doing so, setting expectations and milestones is critical as to help with the overall direction of the app and the tasks that must be completed in order to reach the goal. Through this, listing the capabilities of the app, the unique aspects of the functionality, as well as in-depth analysis on competitors and users is able to shape the idea into one which is more suitable for the market. Included in identifying the objective, it is important to truthfully evaluate whether or not a version of the app has already been created in the app store. Despite this stage seeming elementary and unnecessary, avoiding it can be costly, especially if you discover that a similar product has already been created partway through the development of the app. Furthermore, evaluating your available resources is equally important as to figure out the development process. If funding is not an issue, hiring a developer to build the product may be the most efficient way to do proceed while those who do not have access to as much funds may be able to develop the app themselves.

2. Identifying the Features for the First Version

Many of those who are building their app for the first time have the notion that the first version must include all of their desired features. However, in the first version of the app, including only the most crucial aspects can help to expedite the production process, save on the development costs, as well as act as a test for future functions. For example, rather than building the final product only to find that the number of users is substantially less than what was anticipated, building and releasing only the core functions can act as the initial market test. If the test is successful and the number of users is similar to that of the objective, then more features can be added later on. Furthermore, the entire idea of the app can change over time as the comments and feedback from users is a strong indication of how the market is reacting to the product. While the creators of the app may think that an aspect is going to be most popular, it may be that a secondary feature is more popular and deserves to be focused on instead of the initial feature. In identifying the initial functions to include into the app, you can stand to gain a substantial amount of resources in terms of time and funding while simultaneously bringing a product to the market quicker in order to gauge how the market will react to your product.

3. Creating the App

Many alternatives exist for creating a mobile app, although this is the most intimidating step. Primarily, there are two routes that many people take to building their first mobile app, either doing it themselves or hiring someone else to build it for them, both of which have their strengths and weaknesses.

As there are a substantial number of tools available online for building apps, the first option is straightforward but requires a lot of dedication and time. Videos available online as well as dedicated tutorials make it possible for those outside of the traditional realm of software engineering to build their own apps in a comprehensive way, although this typically has a steep learning curve. The benefits associated with this option, however, includes saving thousands in development costs of hiring someone to build the app as well as the skills to build apps in the future.

Alternatively, hiring a freelancer or software engineer to build the product is a viable product that many people do not consider as they have preconceived notions that it is highly expensive. Opposite to this, however, many organizations are now able to provide inexpensive alternatives to this process including the initial planning of the app to launching and maintain the app on their respective app stores. One organization for example, JasApp, offers services in the creation of mobile apps and services for extremely inexpensive fees that can be afforded by the majority of people, not just those who have a large supply of funds. Furthermore, their work is always regarded as high quality and quickly done. A common misconception that people have about using other people to create their app is that their ideas and features may be taken by the developer. However, this is extremely uncommon and a simple NDA is able to effectively remove this concern and ensure that the idea is protected. The benefits associated with organizations such as JasApp is that they are able to create the app for multiple platforms at once so that you can get the idea to market quicker. For example, instead of having to choose between developing for iOS or Android, the organization is able to create both at the same time while also offering savings for projects in order to accommodate the average person. In hiring a single organization to do the work, it is possible to streamline the entire process from planning until marketing which makes it simple and convenient to bring the app to the hands of users quicker. While this method typically has fees that are not associated with building the idea yourself, JasApp can serve as a significant resource to bringing ideas to life and to the applicable stores in a timely manner.

4. Launch and market

Once the product has been developed and is listed on either the iOS App Store or the Google Play Store, the next step that is often disregarded is marketing. This is primarily due to the notion that once product is made, users will come without the need for marketing which typically results in fewer users than initially predicted. With this, paid post-launch activates such as advertising is a service that is offered by various organizations including JasApp where they help in optimizing the advertisement space. The most significant and costless way of achieving real users is through the optimization of keywords in the app listing which drives a large amount of traffic to the app page if done effectively.