just a boy with a dream or two.
The proper thing for a creator to measure, and to build for, is the lifetime value of their community. But it’s honestly not that simple. Top line awareness is still a critical piece of the equation.
“Avoid the limelight; talk only to your audience. Even if your idea is so good that everyone will eventually get it, tell it to your core first. They’ll tell everyone else afterward, and it will sound a lot better coming from them.” Matt Mason
“If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.” Chris Anderson