Jay MitchellRevenue Rebound: Seeking to Serve in the Time of COVID-19My client phone conversations have shifted the last couple of weeks. We share health updates — and I am happy to report the vast majority…Apr 9, 2020Apr 9, 2020
Jay MitchellMarketing in 2020: ‘As measured By’ — MereoFrom Mereo.co blog by Mereo Principal Carolyn Layne.Feb 6, 2020Feb 6, 2020
Jay Mitchell5 winning solutions to keep your salespeople’s deals on trackThe buying cycle presents your prospect with many options. That is why it is of the utmost importance that sellers take the most care in…Feb 3, 2020Feb 3, 2020
Jay MitchellThe Fissures Threatening Your Organizational AlignmentThe ground quakes beneath your feet, shaking the framed photograph of you and your family, rattling your title plate and dismantling your…Jan 20, 2020Jan 20, 2020
Jay MitchellClient advisory boards are a solution executive’s best friendInternal leadership may think their new or legacy solutions are the best thing since the invention of the wheel — but without external…Jan 9, 2020Jan 9, 2020
Jay MitchellUse your past sales losses to inform your future winsThe end of the year marks a time of reflection — for individuals, for communities and even for B2B sales performance.Dec 5, 2019Dec 5, 2019
Jay MitchellSales is ultimately successful only with marketing’s help — and vice a versaSales and marketing alignment remains a pervasive issue derailing selling organizations.Nov 14, 2019Nov 14, 2019
Jay MitchellBuyers want industry navigators — not just thought leadersToday buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they will…Oct 10, 2019Oct 10, 2019
Jay MitchellTransform from salesperson to trusted advisor in salesBy very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers say they prefer to talk to…Jul 22, 2019Jul 22, 2019
Jay MitchellIs your B2B website engaging your audience — or just displaying your goods?The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their habits…Jul 18, 2019Jul 18, 2019