Sales Learnings from How to Win Friends and Influence People

Frankly speaking I was not spending time to read as I used to give an excuse myself that I am too busy and not getting time for it. Time is all about priority, if you really wish to do something you definitely get time and now I am giving my time to read.
Recently I finished this book — “How to win friends and influence people by Dale Carnegie” First written in 1936 and so far sold more than 15 million copies worldwide. This one is a real deal to read for everyone and I bet after reading this, you’ll be able to make a difference in your professional life for sure plus equally in your personal life too.
People skills are the most important part of our life and candidates with great people skills are usually found as leaders in to corporates, government or associations and this is the main theme of the first part of this book which is — “Fundamental techniques in handling people”.
We all like to be a likable personality and be in the mind of others. It helps to get what we desire in our life, get to the top — get success. This is what you’ll learn in the second part of this book which is “Ways to make people like you”
Have you ever imagined if you were like Mr. Warren Buffet, Mr. Steve Jobs or Mr. Bill Gates? I am sure definitely you’d love to be. So what’s so common in this people? Answer is — “The ability to win people to their way of thinking” and this is what you’ll learn from the third part of this book.
Leadership qualities are not so found in everyone easily and that is the reason why many executives struggle to get up in the ladders. The fourth part of this book is going to talk about it, which will help you to “Change people without giving offence or arousing resentment”.
Being interested in sales & marketing, I collected some learnings throughout this book and mentioned below -
- Show your customers what problem you solve and customers will get feeling that they are buying — not being sold.
- Genuinely show interest in helping your customers by putting yourself in their shoes.
- Give honest and sincere appreciation & encouragement to your customer about their business.