James PolettiinUX CollectiveMusk’s bitcoin fail shows trust is the crucial brand metricMay 17, 2021May 17, 2021
James PolettiinDataDrivenInvestorWill the Fed put a floor under your Tesla stock?The FED joins the chorus of central banks going green. Bad news for carbon intensive brandsNov 19, 2020Nov 19, 2020
James PolettiinThe StartupFrom No Logo to New LogosLooking back on Naomi Klein’s landmark in the midst of the big tech brand backlashOct 6, 2020Oct 6, 2020
James PolettiinThe StartupBrand Purpose finds its purposeUnilever’s Facebook action shows us the intersection of brand behaviour and society and our chance to design brands for the future we wantJun 30, 2020Jun 30, 2020
James PolettiWhat’s wrong with fashion and how we can fix it‘Value’ in fashion is a slippery notion but the price of disposability will prove too great for a generation whose identity is forged…Feb 19, 2020Feb 19, 2020
James PolettiWhat do you value?Why its time for brand strategy to embrace its hidden political roleFeb 18, 2020Feb 18, 2020