I have been musing (like many others) about the key to doing stuff better. I mean, if I’m going to try and do something, I like to examine and consider ways to do it better. Don’t you? 
And seeing as I ‘do’ content and the creation and marketing thereof, I have developed this article as an attempt to freeze-frame, albeit briefly, how I think about the stuff.

Thus, my SCRIPT for content curation. I’d love to know what you think. Or even if you just read it…

SOURCE your material from newsletters, blogs and professional articles and news items. Don’t restrict yourself to just those areas that are pertinent to your work. Readers will find it easier to relate to you and form a relationship with you if you reflect your personal interests as part of your personal brand, so in addition to the professional stuff, seek out also content that reflects your personal interests, hobbies and likes.
This will help you build personality and character to your feeds and social media presence.

I’ve used Rock The Deadline for research and feeds for some time, and it’s great. Never forget too that good old magazines, newspapers and journals can often provide you with not only interesting reading, but jumping-off points that might give you the spark for a new topic of writing.

But you can drown today in legitimately useful sources of content. It’s how you curate that content that matters.

CONSIDER what you have harvested from your sources, and how what is being said relates directly to your own situation, role, and stage in life or skill-sets. Read it again.

Then consider further – do I hold a view on this? Do I need to broaden my reading before crystallising my thinking and offering a view?

RESEARCH any other relevant sources, hash tags, feeds and news articles that can augment what you found through your regular feeds and activities. What are others saying? Does your view chime with others, or is it dissonant?

If you hold a view, argue that viewpoint from a position of strength, gained through decent research. If you don’t feel that you can take a specific stand, neither agree nor disagree, don’t be afraid to say so – asking for others’ views is a great way to build engagement and start a conversation.

INPUT your knowledge and expertise if you can, and it’s relevant and has context.

It’s all very well finding then almost mindlessly recycling someone else’s work or views or articles or blog (we all do that to an extent, let’s be honest!) but if you want to build your engagement, your perception as someone who does know their stuff, why not add value to the conversation?

Importantly, remember that you’re more likely to persuade others to engage and embark upon a conversation with you if you are serene and polite when stating your views, however fervently you hold them.

PUBLISH somewhere. What channels out of the multiple choices that comprise today’s blogging or publishing options suit you and your output? Use the ones that either you control (your web site, your blog, your Twitter and LinkedIn feeds, for example), or (say) Medium or others.

I can’t possibly cover all the options here, nor do I want to; what’s important is to share!

TELEGRAPH what you have shared – promote, re-promote, ask for comments, slice and dice and possibly edit to shape-shift your content to speak to specific sectors, markets and reader/buyer personas. Remember that different, discrete audiences not only hang out in different places, consume their media from different sources, but also more than likely use a different lexicon.

The vocabulary you use, your tone of voice, even supporting images should all try and speak to your target personas using all the right visual and verbal styles and metaphors.

SCRIPT is my way of thinking about how great content curation and consideration can lead to great original thinking. I hope it works for you, if you do me the honour of reading it, and maybe trying it!

Please do share and comment at will. I’d love to hear from you. Jonathan

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