Ken RutskyLook Who’s Talking: Markets Are ConversationsMarkets are Conversations. First said by the authors of “The Cluetrain Manifesto” in 1999, this is really a truth that goes back to the…Sep 2, 2018Sep 2, 2018
Ken RutskyWhat Problem Do You Solve? — Why Can’t We Answer this Simple Question?When I do workshops with clients to build their compelling go to market story, we always start the pre-session survey with what seems like…Aug 16, 2018Aug 16, 2018
Ken RutskyPure Go To Market Harmony — Why We Need Both Classical and Jazz Performers and PerformancesHow often do we hear:Apr 25, 2017Apr 25, 2017
Ken RutskyDebate Warm-up: #TheEndOfTruth #Trump #Clinton and #B2BMarketing(Authors note: It’s no secret among my friends and family that I have a preference between the two candidates in this election. However, I…Sep 26, 2016Sep 26, 2016
Ken RutskyClimbing the Messaging Ladder to 20X More Leads to RevenueWhen my good friend and colleague and marketing automation guru from Digital Pi Tom Grubb pointed out in this blog, “If you don’t get your…Feb 17, 2016Feb 17, 2016
Ken RutskyWhat Bernie Vs. Hillary can Teach B2B Marketers — Machine Vs. Movement!While I might be a marketing and not a political consultant, I LOVE watching and learning about communications during the once every four…Jan 28, 2016Jan 28, 2016
Ken RutskyWhat to Look For at the RSA Conference — Five Mega-Trends Changing IT SecurityI do a lot of work with IT Security Vendors. It’s a fascinating place to be a marketer. There is no doubt, IT Security is a very technical…Jan 22, 2016Jan 22, 2016
Ken RutskyWhy Features and Benefit Marketing and Selling is Broken, and What to Do About It..Need feature benefit is the time tested sales and marketing technique that starts with a specific need, links a feature your product or…Sep 30, 2015Sep 30, 2015