There’s an app for 2.87 million things now. There are not even that many things to do on the planet. Nevertheless, 2.87 million. That is the total number of apps on Google Playstore. And there are troves of newer ones coming up. Truly, the creativity is astounding. …

Have you ever wondered the many ways food reaches you on a lazy weekend in Dubai? Or why its so damn inefficient, clumsy and undependable? Excellent! This is the beast we will tackle today. But there is something you need to know about the restaurant business first. Running a restaurant…

Vincent Van Gogh painted that famous self-portrait in one of his blackest moods, when he saw the sky and night as viscous swirls in a hysterical, mad, madly beautiful universe, seen and absorbed by the intense eyes of one lonely madman. That painting certainly helped in creating the potent archetype…

So there you are. Hello you! And it’s a tiring Tuesday evening. You just got out of a draining meeting with a client, which would have been depressing if it was not so infuriating, which would have been funny, if it was not so draining. Your dingly-dangly neurons are dying…

What is truth? It is the non-biased uncovering of an abstract pattern, to seek something more fundamental than that pattern. Truth is a species of information that shows a cause, rather than an effect — it is the non-diminishable unit of an objective fact. So then, what is truth in…

Every other day you come across an app that does this, another one that does that — and in 3 months, they suddenly seem quieter, their social media campaigns are less glossy and more stock-imagey, and the bad reviews pile up like prescient flies around a moribund beast. So why…

In today’s economy, cash-in-hand shouldn’t act as a deterrent for consumer participation. There is something inefficient about a modern day business that operates solely on the principle of immediate payments rather than the dynamics of consumer want. Market saturation is so potent that today, attention is the ultimate resource. What…

Artificial intelligence has frequently been touted, by business-men prophets and pop scientists, as the apocalyptic doom-thing that would inevitably lead to the extinction of the human race. Within the Serververse of Big Data, which processes, in a day, more words than ever uttered by all humans in existence, it would…

One of the better ways to display mastery over any medium is by saying more with less. Picasso made a tiny curve in a haphazard line have personality. The best copywriters have this intuitive understanding of the importance of brevity. Let’s understand more about this art. Anything worth exploring is…