Everyone has been so focused on hard vs. easy that I think they’re over-looking something else: fun. Guys like Kyrie and KD are both already extremely rich and set for life, and the NBA can be a grind so you might as well have fun doing it. Losing is not fun, for sure, but neither is dealing with LeBron’s drama queen act day after day.
Durant obviously went to Golden State in part to win, but he said many times that it was also about how much fun they were having on the court sharing the ball in Kerr’s system and how they all genuinely liked each other and would hang out. Westbrook, on the other hand, was a ball hog on the court and constantly feuding with the media and stirring up drama.