The concept of money has evolved over centuries. Concurrently with this evolution, society’s psychological and social relationship to money has evolved from the original “philosophy of money.” Little did we know how things would change.

Bartering is the exchange of items of perceived similar value, which was the main method of transacting before the progression to the use of currency.

The use of metal coins had intrinsic and symbolic value to the person using it. This abstraction of value followed the development of inventions by the human race. An important leap in society’s understanding of money came as it shifted…


Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage.It can become a key driver to propel you to success over your competitors.

But before examining the value of Computation Social Science and prediction, it’s worthwhile considering the relationship between humans and prediction. We have attempted to predict using many different methods over the ages, but invariably we don’t get it right.

Weather prediction for example, presents an interesting set of challenges i.e. dynamic changes over time based on…


Relationship dynamics can be seen in two ways. Either as a data science problem or as a human driven endeavor. But, how far do we need to go to understand the customer’s behavior in order to capture more value and keep them engaged through automated predictions?

There is a complexity in the trust model that needs to be defined when predictions and machine learning is used to drive customer engagement. The classical “black-box” predictions are not good enough, a more transparent and explainable approach is needed to understand the behaviors of algorithms in relation to the behaviors of humans. …


Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models that is an ethical take on data analytics. Using sets of closely regulated data, that remains private to the permissioned company, we have designed an algorithm to discover who you are. …


In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as she peers into your teacup. A classroom of blackboards, overflowing with equations, in search of answering the tragedy of why your poor toast always lands on its face. …


Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to individual customer shifts.

In favour of predictive analytics, the likelihood of being able to retain and appease current customers is greatly increased. Learning from customers who have been with you long enough to provide sufficient data allows loyalty to flourish.

In a small town, the…


If Social Science is the study of human society and the relationships between these people (using surveys and interview data, among other methods), what is Computational Social Science?

Jay van Zyl

Predictive journey into the unknown. Computational social scientist at ecosystem.Ai

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