Jay WhittakerindesignfarmcollectivePart 2: Understanding Your Innovation First PrinciplesIn Part 2 I explore further how progress happens and industries form, and why understanding the patterns of change is critical for success.5 min read·Dec 9, 2018----
Jay WhittakerindesignfarmcollectivePart 1: Three Innovation HorizonsThis is the first in a series of posts where I explore the characteristics and differences between the three horizons of innovation10 min read·Dec 9, 2018----
Jay WhittakerindesignfarmcollectiveDefining Your North Star“Every action involves some view about the future — as we expect it to be, or as we desire it to be, or as we fear it may be. If our image…4 min read·Nov 27, 2018----
Jay WhittakerindesignfarmcollectivePracticing Strategic ForesightFuturist tools: 10 methods you can use to inform far-sighted, coherent strategies in changing times.17 min read·Oct 12, 2018----
Jay WhittakerLighthouses and Little Lies. The Right Way to Use Personas?“Adapt what is useful, reject what is useless, and add what is specifically your own.” — Bruce Lee4 min read·Sep 11, 2016----
Jay WhittakerThe 3 Evolutionary Steps During My Decade In UXAn interview about my experience of change in the field5 min read·May 9, 2016----