Thoughts on Customer Feedback

Today marks my one-year anniversary here at MyFeelBack. Time flies when you’re having fun.

I’ve noticed something during this year. More and more successful leaders are realizing that to stay competitive, they need to compete on overall customer experience, going way beyond product innovation and even operational excellence.

That’s even more true with the rise of digital media, the increasing number of contact points, and the advent of Big Data. Customer knowledge definitely has a new standard requiring the use of more suitable techniques and tools.

That’s why we’re building Smart Surveys. To let you go beyond web analytics data and understand your customers’ real needs, wants and desires.

Stop guessing. Start asking!

Looking forward to the future!