Espresso-self (sorry guys, I had to) and add an extra shot of awesome to your content with these 10 tips to become a better writer.

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Struggling to get the crystal clear thoughts in your head onto the page, only for it to come out a jumbled mess? Hey, don’t sweat it; you’re not the only one. In fact, about 44% of marketers say content production, including writing, is their biggest struggle.

For marketers, writing is an essential skill. Strong copywriting can engage potential customers and spark excitement for your product or service. As a result, it can also improve sales.


Work from home the right way by avoiding these top mistakes

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Even before COVID-19 hit, 4.8 million US citizens were already calling themselves digital nomads. Now, more people are working from home than ever before in an effort to cease the spread of the disease. If you’re adapting to the digital nomad lifestyle yourself, you’re probably realizing it’s time to make a few changes. Otherwise, the mistakes you’re making could cause your productivity levels to plummet.

This is the perfect time to make positive changes in your life! Ignore your Netflix queue, tuck your video game controllers away, and quit opening the fridge. …


Surviving as a business despite the disease.

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Social distancing, protective wear, toilet paper hoarding; in the wake of the coronavirus, these factors are becoming our new normal. Boutiques are closing their doors, grocery stores are allowing a limited number of guests at a time, and restaurants are compensating for the lack of guests by offering new delivery options.

Despite these precautions, COVID-19 cases continue to rise, with the new rate of confirmed deaths worldwide reaching over 64,400 in total. Small businesses are starting to feel the pressure. Can you keep COVID-19 from killing your marketing plan?

With the right plan in place, you can keep marketing despite…


Five tips from everyone’s favorite vampire slayer

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If you’ve ever watched Buffy the Vampire Slayer, you know the Big Bads always require Buffy to think things through. When it comes to slaying it as a marketing content creator, a bit of planning doesn’t hurt there, either.

According to Forbes, 93% of B2B companies claim contenting marketing brings in more leads than the traditional tactics.

As your team’s content creator, it’s your responsibility to boost brand awareness to bring in those leads. Better yet, your badass content can kick up quality leads. That way, no one’s wasting time attracting the wrong sort of houseguests.

Here are five tips…


Want to be the very best (in SEO marketing)? Here are three steps to becoming your company’s SEO expert (like no one ever was).

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“I want to be, the very best, like no one ever was…”

Kudos to all my fellow anime nerds who recognize that one (double points if you sang along). If you didn’t, let me save you the trouble. (With Detective Pikachu on the way, you might as well get used to it.)

When I graduated from college, I had no idea where my degree in English and a Marketing minor would take me. After a few…


Give your website reach a mega meta boost! Make the most of your meta tag SEO strategies with this quick and easy guide to understanding meta tags.

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According to Smart Insights, it took Google a whole month to crawl and index 50 million pages in 1999. As of 2012, however, it took less than a minute.

The Internet isn’t slowing down, which means companies can’t, either. With Google stepping up their game and nearly half the world’s population online, it’s important to stay ahead of the curve on all things SEO.

However, Google’s algorithms now include over 200 ranking factors…


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Likes and retweets galore! With these five social media marketing tips, you can get your online audience all aflutter about your business.

Likes, retweets, shares, little heart emojis, emoticons, bitmojis…

Yeah. It can get a little overwhelming sometimes.

Social media is a game that evolves a little each day. The rules are constantly changing, so you need to know how to adapt, and fast.

If you play your hand right, however, you can engage customers with awesome content. Then, that strong content can bring on a winner’s streak of strong sales.

With these five social media marketing tips, you can…


Focus, stories, and getting your audience to take action

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Straight out of college as an English major with a minor in magazine writing and entrepreneurship/marketing, I thought I knew everything I needed to know about how to slay in the real world as a writer.

Yeah, right.

While working for a local magazine as an editor, the word “SEO” never once came up. It wasn’t until I started working at a marketing agency that search engine optimization began empowering every word I wrote.

For those of you unfamiliar with SEO, search engine optimization is Google’s way of determining how websites rank on search pages.

Oh, come on, don’t fall…


It’s 4:59 on a Friday afternoon and you’re staring at the clock, willing it with your universe-altering brain power to speed up.

Right, because that always works.

It’s probably not the first time you’ve considered making the switch from a steady 9 to 5 job over to the freedom of freelance. Before you do, however, let’s get real for a second. You have bills to pay, right?

According to Forbes, the number of freelancers in the United States hit 57.3 million this year. …

Jazelle Handoush

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