On December 1st, I launched my second Shopify store. My product? An all-natural, vegan turmeric face scrub. I had high hopes for this one. My boyfriend and I had spent all our free time thinking, planning, and experimenting and were super happy with the results. We had succeeded in generating some pre-launch buzz and we couldn’t believe it — people were actually buying our product! They were posting selfies on Instagram! They were telling us how much they loved our face scrub. Our follower base was growing larger every day. Things were looking gooood. …