How do you decide who to vote for? I see three ways people are deciding: policy, team loyalty, and trust.
Rational Papers Posts are directed at the group I call the deciders: conservatives, moderates, undecided, and third-party voters considering their choices in the 2020 US Presidential election.
In a traditional election, policy is the deciding factor. Voters determine who they feel will be a better choice for the economy, health care, taxes, foreign policy, and the like.
This is what was behind the James Carville 1992 quote suggesting that the election between Bill Clinton and George H.W. Bush was about “the economy, stupid.” His perspective was that voters who felt the country was doing well would vote for Bush, and those who felt it was doing poorly would vote for a change: that is, for Bill Clinton. …
It’s hard to think long-term right now, with everything changing rapidly. But you don’t have to react — and communicate — as if your time horizon is measured in hours. Think a few weeks ahead, and your messaging will look a lot smarter.
I thought of this because of the string of messages I got recently from my doctor’s office (on my health portal — so I had to click through to see if they were personal or urgent). The series of messages looked like this (all of these are abridged, I’m only sharing the beginning of each message):
17 March: Dear…
Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads (except by geography) — and for Congress to make this the law.
Here’s what happened with political ads so far in 2019: