Josh BernoffThe Business Idea Store: A new retail conceptCould there be a place in every big city dedicated to the latest thinking on business ideas, a place where serious business thinkers would…Aug 1, 2023Aug 1, 2023
Josh Bernoff6 reasons you should start new projects on a FridayEveryone starts new things on the first of the month, or on a Monday. This is the wrong approach. Here’s why you should start something big…Jan 28, 2022Jan 28, 2022
Josh BernoffThe Rationalist Papers (2): will you vote based on policy, loyalty, or trust?How do you decide who to vote for? I see three ways people are deciding: policy, team loyalty, and trust.Sep 23, 2020Sep 23, 2020
Josh BernoffStop chasing your tail. Think a few weeks ahead. Your coronavirus crisis messaging demands it.It’s hard to think long-term right now, with everything changing rapidly. But you don’t have to react — and communicate — as if your time…Apr 2, 2020Apr 2, 2020
Josh BernoffIt’s time to ban all political ad targeting . . . everywhere. Even in email.Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads…Nov 21, 2019Nov 21, 2019
Josh BernoffMaking Greenland Great AgainNews reports suggest that President Trump is interested in purchasing the island of Greenland which is currently a possession of Denmark…Aug 16, 20191Aug 16, 20191
Josh BernoffFacebook: Too big to flailA decade ago, in the social media business book Groundswell, Charlene Li and I described online social technologies as an uncontrollable…Apr 8, 2019Apr 8, 2019
Josh BernoffHow Facebook’s “privacy-focused vision” will further violate your privacyFacebook’s Mark Zuckerberg announced a major strategy shift towards messaging and “privacy.” Don’t be fooled. It’s not about making you…Mar 7, 20191Mar 7, 20191
Josh Bernoff“Bandersnatch” is the start of a new medium. Here’s why it mattters.The wizards from Black Mirror have delivered a new kind of entertainment on Netflix: a “choose-your-own-adventure” interactive drama…Jan 4, 20191Jan 4, 20191
Josh BernoffResolving to write a book in 2019? Here’s how to maximize your chances of success.This is the year! 2019. Are you going to write a book this year?Dec 31, 2018Dec 31, 2018