What does an agile product roadmap look like?

An outcome-based product roadmap for agile teams
  1. Strategic themes — these are the organisational product strategies set by executive leaders pointing the teams in a specific direction. These can be things like, “Expand our market share in Europe” or “Leverage the under-utilised time our fleet isn’t ferrying passengers to deliver other goods and food.” There can be multiple themes running in parallel for a larger organisation.
  2. Quarterly OKR goals — we’ve spoken here about Objectives and Key Results in the past but it’s worth reiterating that OKR, when done well, use customer behaviour as the metrics in the “key results” part of the equation. These quarterly outcome goals are where each team is going to focus on an effort to help achieve the strategic theme. This is the goal teams strive to achieve. It is their definition of success and their definition of done. They should work together with leadership to ensure these are aligned and properly leveled.
  3. Feature/product hypotheses — These are the team’s best guesses as to how they will achieve this quarter’s OKR goals. Looking out one quarter in advance a team can make strong, educated guesses about what product or feature ideas they think will achieve their quarterly goals. Looking out two quarters ahead, those guesses become less confident so the team makes less of them. Three and four quarters out, the teams really have no idea what they’ll be working on so these guesses become fewer and fewer. This is exactly the way it should be. Teams will learn in the next quarter or two how well their ideas worked, what moves the needles forward and what their next guesses should be. The boxes for Q3 and Q4 will fill up as learning from Q1 and Q2 gets synthesised and acted on.

Frequency of review:

Measuring progress:

Just getting started with OKRs?

Take my online, self-paced course on OKR’s with your team as a cohort. Details here: https://senseandrespondpress.thinkific.com/courses/objectives-key-results-everything-you-need-to-know-to-get-started

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Author: Lean UX, Sense & Respond and Forever Employable. I help build great organizations. Newsletter: http://eepurl.com/bGYODD

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Jeff Gothelf

Jeff Gothelf

Author: Lean UX, Sense & Respond and Forever Employable. I help build great organizations. Newsletter: http://eepurl.com/bGYODD

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