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TL;DR building great software requires software craftsmanship skills, over the years I have learned that successful software companies have something in common on top of that : software engineers with great soft skills. This article describes soft skills that I believe are important for software engineers.

At Teads, we work in the competitive landscape of online advertising where rapid and solid technological innovation is a keystone of our growth.

Here is some context:

  • Our mission at Teads is to foster a sustainable advertising and media ecosystem by funding quality journalism and respectfully connecting brands to consumers.
  • We are competing for advertising budgets against big companies like Google, Facebook and Twitter and also lots of startups. …


jean-baptiste pringuey

Software Engineering Management

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