design in non design companies

The role of design in non design companies can be quite a difficult one and all you can do is your best. Today I faced quite a big challenge, a project team that has been working solo for many months started talking about design, (when I reference about design i’m talking about consumer facing not manufacturing facing).

The issue of today was that because the project had already been going on for a long time many of the decisions that indirectly affect design were already set, thus leaving little room for design development or even proper design thought.

What can you do?

There is only one way for a true designer — push back, push back for what you believe is right, right for design, right for the consumer. This is always a painful situation but hopefully people will learn that design thinking needs to be involved earlier.

The next few weeks are going to be a long battle, but I know I am not alone, as I know there are many of you out there working in non design focused corporations.

Push on! it will change.