Jason ButlerinUVA New Media Strategies Spring 2017April Fools Day — A Great Day to Take Marketing Risks?Ah yes. April Fools Day. I have so much fun with it. I don’t enjoy lying to people during the year, but every April 1st I make a point of…Apr 4, 2017Apr 4, 2017
Jason ButlerinUVA New Media Strategies Spring 2017A Discussion on the Success of Funko Pop! VinylsI was first introduced to the phenomenon known as Funko Pop! vinyls by a good friend of mine when we visited San Diego Comic Con way back…Mar 22, 2017Mar 22, 2017
Jason ButlerinUVA New Media Strategies Spring 2017Retargeting to sell soapAs our instructor may have pointed out in the class, a friend and I are interested in launching a line of artisan soap products sometime in…Mar 15, 2017Mar 15, 2017
Jason ButlerinUVA New Media Strategies Spring 2017Niche Fan Targeting via Legion of CollectorsIf there’s one thing I’ve learned about our world these days, it’s that as technology and choices get more abundant, niche markets emerge…Mar 8, 20171Mar 8, 20171
Jason ButlerinUVA New Media Strategies Spring 2017The 2016 Super Bowl Ad That Stuck out Most to MeI always look forward to watching the Super Bowl every year. By now, the classmates I have in the class I’m writing this blog for know that…Mar 1, 20171Mar 1, 20171
Jason ButlerinUVA New Media Strategies Spring 2017My Probably Unpopular Relationship With Social Media and Political Civic EngagementI’m not sure the word is “excited” so much as “eager” to share my opinion on the assigned Medium post this week. We’re tasked to share our…Feb 21, 20171Feb 21, 20171
Jason ButlerinUVA New Media Strategies Spring 2017Virtual Reality: A New Travel Marketing Tool?I recently came across a story in the New York Times that discussed the use of virtual reality, mostly via 360 degree videos, to market…Feb 15, 20171Feb 15, 20171
Jason ButlerinUVA New Media Strategies Spring 2017More Ad Blocking Terms Now Offered on Google AdsenseI’ve found myself fortunate enough to have found success creating videos on Youtube. While I also enjoy the ability to place ads on my…Feb 11, 2017Feb 11, 2017
Jason ButlerinUVA New Media Strategies Spring 2017Fitness and Social Media: A Perfect UnionI started following and getting into bodybuilding in 2010, a few years before it really started to become the overwhelmingly popular social…Feb 1, 2017Feb 1, 2017