Five Ways to Make Your Film Trailer Stand Out from the Crowd

There are three essential elements to every successful film release campaign: a trailer, a logline, and a poster. These are the items that any potential viewer will have at their disposal prior to making a decision about what to watch.

Consider the typical order of events that a viewer will most likely follow when deciding what to watch on a standard streaming platform:

1. They open the platform app and start browsing movie posters. Maybe they know exactly what they’re looking for or maybe they want to find something new. Even if they already have a film in mind, you could still catch their eye with your poster, which is the first thing that represents your film to a potential viewer. This is even more important if they’re looking for something new. Your poster is your portal to the viewer.

2. Now that they’ve clicked on your poster, the next thing they’ll see is your logline or short synopsis. Take some time and write a good one. Here’s how. If you’re marketing team has done their job, your potential viewer will move on to the final stage in their decision-making process: your trailer!

3. They watch your trailer and decide to purchase your film. Or not.

To help get your potential viewer to become a paying viewer, you should consider the…