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Jesse Chu
Jesse Chu

Jesse Chu

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From #觀點【知識淵博?想像力豐富?請把他們變成本領】| RULES CREATIVE by RULES CREATIVE

*想像力不悲劇的邏輯 = 知識與累積 → 想像力 → 把想像力結晶化 → 創意與商品化 → 在商業市場的本領

From #觀點【也許,這支廣告不是拍給你看的】|RULES CREATIVE by RULES CREATIVE

「廣告是品牌用來吸引目標消費者目光、建立設定的印象、並採取設定的行動的載體,無關於目標的反應,既沒好處、也不重要。」

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你在聽誰說話?

Taotzu Chang

【工廠轉型做品牌的四大陷阱】| RULES CREATIVE

RULES CREATIVE