John CavenderinSutherlandGoldFirst Impressions Count: Business Insider’s Megan Henbroth on CEOs’ online presenceIf you’re an executive, updated headshots, daily tweets, and accessible digital press kits may be the least of your worries right now. But…May 26, 2020May 26, 2020
John CavenderinSutherlandGoldTackling Trade Media: PropertyCasualty360 Editor Denny Jacob on Insurance MediaThe Wall Street Journal covers cybersecurity as well as insurance, but it is rare to see coverage of the two sectors overlapping.Apr 3, 2020Apr 3, 2020
John CavenderinSutherlandGoldTackling Trade Media: Bank Innovation Editor Rick Morgan on Banking and Fintech Media“I get five hundred pitches a day, so I don’t have time to research every company online.”Feb 20, 2020Feb 20, 2020
John CavenderinSutherlandGoldTackling Trade Media: mHealthIntelligence Editor Eric Wicklund on Healthcare MediaYour company might be written up in Forbes, but will that truly drive results among a targeted demographic?Jan 28, 2020Jan 28, 2020
John CavenderinSutherlandGoldWhat Brands Can Learn from the Evolution of Content, Engagement, and Community BuildingIt’s hard to believe that it’s been nearly five years since that one autumn when we were all addicted to Serial. Following the 68 million…Sep 5, 2019Sep 5, 2019
John CavenderinSutherlandGoldThe Problem with the Presumption of InterestWe all want to hear stories that are tailored to us. For instance, let’s say a friend has just come back from a vacation to Italy and is…Jun 20, 2019Jun 20, 2019
John CavenderinSutherlandGoldWhat Makes a Fintech Startup Stand Out: A Conversation with Axios Reporter Kia KokalitchevaThis past year, venture-capital-backed fintech companies raised a record $39.57 billion from investors globally. Business publications…May 1, 2019May 1, 2019
John CavenderinSutherlandGoldSutherlandGold’s Favorite Holiday Stories and MemoriesWhen my dad insists we watch “Home Alone” (again!), I have the distinct feeling that I’ve only just seen it. Of course I have — a year ago…Dec 21, 2018Dec 21, 2018
John CavenderinSutherlandGoldWhy I’m Obsessed with ’80s Stories and Lo-Fi TechAt a bar the weekend before Halloween, I wasn’t alone in my love of ’80s nostalgia. Thinking myself original, I dressed as Back to the…Nov 30, 2017Nov 30, 2017