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If you’re an executive, updated headshots, daily tweets, and accessible digital press kits may be the least of your worries right now. But all of these elements factor into whether a reporter will find, interview, and cover you. Driving media interest can’t be thought of as a one-and-done effort. Rather, an online presence is a long-term plan to connect you with the media. Reporters look for CEOs and industry leaders who have developed a professional online presence and cadence of sharing strong, regular insights.

We spoke with Megan Hernbroth, Business Insider’s Senior Finance Reporter, about the importance of CEOs’ online profiles. She currently covers startup and VC news for the leading business publication. Megan also started out her career in communications as a PR practitioner, an experience that informs her insights on the relationship between public relations and journalism. …


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Denny Jacob, editor at PropertyCasualty360

Trade media presents an opportunity for businesses to tell stories to their target readership about specific innovations and insights that overlap between spaces.

For this month’s edition of our series “Tackling Trade Media,” we spoke with Denny Jacob, an editor at the leading insurance trade, PropertyCasualty360. One of Denny’s focuses is cybersecurity and how it intersects with insurance. His stories are written for a variety of insurance professionals including agency brokers, account managers, board members, consultants, brokers, and liability managers. …


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Rick Morgan, editor at Bank Innovation

Industry professionals know that the moment-to-moment coverage of their field is not printed in the pages of a national newspaper. Instead, these breaking updates appear in trade publications. For bankers working to grow profits and stay ahead of the industry, they receive highly-specific financial insights from specialized banking outlets.

For this month’s edition in our series “Tackling Trade Media,” we spoke with Rick Morgan, an editor at the leading banking trade, Bank Innovation. His coverage focuses on innovative new tools and services that banks and fintech businesses are using to advance the industry. …


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Eric Wicklund, Editor at mHealthIntelligence

Your company might be written up in Forbes, but will that truly drive results among a targeted demographic? By seeking coverage in a bigger pond, you also risk becoming a smaller, misunderstood fish. At Sutherlandgold, we have seen first-hand that engaging with a trade audience of industry specialists can help you stand out as one.

When your customers are increasingly coming from a specific vertical it is a good time to think about reaching trade media. You can gain validation from the trusted publications that focus on your industry as you work to establish yourself as an expert. For these reason, we launched our monthly series that highlights what trade journalists look for in a good story. Based on our conversations with leading journalists, each blog will focus on the concerns of a different trade media vertical. …


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It’s hard to believe that it’s been nearly five years since that one autumn when we were all addicted to Serial. Following the 68 million downloads of season one within its first four months of its existence (all seasons reaching over 420 million downloads to date), podcasts have dominated headlines, conversations, and earbuds. And brands have noticed. If you are working on updating a brand’s content offerings, you know that developing a podcast is a hot topic. But, what might we lose as the medium continues expanding beyond journalists, comedians, critics, and commentators? …


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We all want to hear stories that are tailored to us. For instance, let’s say a friend has just come back from a vacation to Italy and is meeting up with you and your friends: one person might love to hear about the food, another would be curious about the museums, yet another would be interested in the beautiful beaches that they, too, would like to visit.

We all know that we need to cater our stories to our audiences, otherwise they’ll lose interest, smile and nod. Brands need to remember this too.

The benefit of journalists

Traditionally, brands’ stories have been shaped by the media. But in recent years, the landscape has shifted. Readership has moved to social media. In 2018, almost half of Americans got their news often or occasionally from social media. The shift in the way we find news has given brands the opportunity to publish their own content, share it directly with their audience, and attract new people to engage with. …


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This past year, venture-capital-backed fintech companies raised a record $39.57 billion from investors globally. Business publications regularly cover innovation in banking, investing, ecommerce, payments, and cryptocurrencies. But do journalists believe the hype? And, more importantly, what stands out to the reporters writing these articles?

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Kia Kokalitcheva, Axios Reporter

We spoke with Kia Kokalitcheva, tech and venture-capital writer at Axios, who covers major tech companies like Uber, Airbnb, and Twitter. In addition, she regularly writes features on the crypto space and other fintech topics like funding and diversity in finance. …


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Yalda and Santa

But to my dad, the movie isn’t whooping baddies with trip wires and falling clothes irons. As we sit on the couch watching the credits roll, he smiles and says it’s all about families sticking together. You might not like them every day, but banishing yourself from your family is wrong. We need to put the time in, my dad concludes, to be there for each other. …


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At a bar the weekend before Halloween, I wasn’t alone in my love of ’80s nostalgia. Thinking myself original, I dressed as Back to the Future’s Marty McFly — red puffy vest, blue collared shirt, calculator watch — only to find I was one of three Martys at the bar.

The surge in 1980s nostalgia is everywhere, especially in film and television. Stranger Things pays homage to classic ’80s horror, It highlights ’80s fears like the burgeoning AIDs epidemic and the red scare, and Guardians of the Galaxy romanticizes cassette tapes and the music they carried.

The question that surrounds this flood of throwback films and TV shows is: why are we all of the sudden so fascinated with this decade of synth music and middle class prosperity? Why is the 1980s setting such an effective storytelling device? …

John Cavender

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