It is manageable

It’s simple. There are only two phases in work: planning und doing.

Somehow it is not that simple, is it.

Lets play with that though. When we want to say, “Hi!”, to someone. So we go there and we say it. That’s esay. We don’t plan and just do, because we know what’s going to come. It is already actionable for us. Routine. Easy.

Now, it is a pretty girl, we seem sometimes to find it hard to do that. At least, do it so easily. That is, because the terrain just changed. And we are — rightly so — no longer sure, if all the presumptions, like our tone of voice, the intensity or the casualness, are still appropriate. So we just entered new land and we don’t have a map.

So that is what I think is the first task in working — be it design, website development, coaching, blogging or anything else really. We need to know where the cities are and where the routes lead along. If we have that map, we at once know where it is actually worth going and how we get there. So, now we can plan. How long is it? How much food do we need? What is the weather going to be like? If it is long, are we really ready to walk alone? Or maybe that is the purpose. So it all becomes controllable.

Now, that is a pretty powerful tool, the map. How can we write a map for our field? (Pun intended.)

First, we need to know what our “cities” are constituted for. These are our critical elements, our stepping stones. Here are some filed specific element examples.

Designing in 70’s Style:

Colours: strong red heading on light red background

Font: Bauhaus


Style: modern, 70’s, retro, flat design

Function: Contact Form, subscription note etc.

Content: About, Product description, Interesting facts

Building a house

Functional Design: Where is the entrance, where are which rooms etc

Building: What material, how complex is the electricity going to be, what kind of heating is best for the future

Interior Design: What kitchen style for what price etc.


Structur: Problem, story, solution

Topic: what is relevant, what is sensible, what can also help me, what am I good at etc.

So, these are stepping stones. They need to be established and that should be done easily and fast.

Because now the work has only begun. The Strategy here now, needs to be filled with content that you probably don’t know anything about. But, you have a basic map. And that makes it possible for you to at least estimate the complexity and timely effort that it is going to take.

Next step is researching what the “cities” or elements or planning steps are all about. Don’t go in too deep. Just know what is there and pick what you like. Like the size of your house, the topic of your blog or the website style and purpose. Since, if you know that your next step is going to be so easy.

What are examples of good quality results for your still abstract city/planning step. What is a brillant retro website? Or more likely: What are few good examples of good style elements in this Website?

Now, we collect them and know our standards and our approach. This is our map. We know what is there and we decide what to use when for what. So, know that we have our map we can actually do our planning, because, we know that what we will be planning is actually possible and represents our sense of quality we will be happy with in the end, without feeling the urge to redo our product, because we are unhappy with it.

Planning is the next step. It requires first to designate special words. If there is an element, like twisting your foot in a certain way in football or a 70’s design element that uses a light colour background and the same coloured font in strong above it to make it look 70s, we need to give this “city” a name, so we don’t confuse it in all of our loaded list elements. Then, we place our “city” on the map — designating it in the context of the other elements, thus creating a concept and assigning a time, thus making the concept a plan.

Now, we have a plan that we need to follow through.

So, what I have described here probably makes the one or the other question rise up, if being implemented in detail, but I have only intended to show the strategy of possibilifying huge tasks here. Now, the actual structure to be used in the specific fields will be of interest and the more we go into detail the more there will be differences, but this strategy seems to be universal and I think the possibly shortest way to accomplish anything, until neural lacing brings that long yearned for paradigm shift.

Any comments? Let me know!