Content Marketing Down and Dirty
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.
Storytelling is where the process begins. You have to create an appealing story that fits a target buyers persona. An appealing story generally has a character a conflict and a resolution. The story sparks the interests in your business.
Promote Content is the most important step because this is what gets the word out about what you have to offer. you have all of technology at your fingertips to use for promoting purposes. It’s really important you get this step right because if you promote content to the wrong buyers personas then your whole operation will fail and you will have to start over. Make sure you have a solid plan going into this step.
Measure and analyze content in order to understand what’s working and what’s not. In this step you can take corrective action or make adjustments where needed. This step is where you will see if you got things right or wrong in the promote content step.