Jeferson Christh

…ossy travel content to build brand affinity and drive its target audience down the purchase funnel. Of course, the trips inspired by Away’s content are all still booked on other booking platforms, which means there is plenty of room for future brand integrations. For instance, UK airline easyJet launched a campaign last fall to let people start booking their fl…

…n startups use internet platforms that revolve around content — such as social media and blogging — to create a more multidimensional brand experience that creates super-engaged customers and a devoted digital community.

s of time delay or collection of goods but as a complete and separate experience: some have a specific design, a personalized s…is specialised and created by experts allowing for a more pertinent conversation with each visitor. Delivery — unlike Amazon — is not only thought through in terms of time delay or collection of goods but as a complete and separate experience: some have a specific design, a personalized surprise or a customer service that can answer all your questions at any moment. This experience continues even in the real world, as most DNBVs are opening points of sales (whether…