“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs

Stories matter in business. Without stories, companies are just selling commodities: it’s just a cell phone rather than an iPhone 11 that takes beautiful photos of your precious memories, it’s just coffee rather than a Starbucks Venti Pumpkin Spice latte that warms you up on a crisp, fall day.

Storytelling doesn’t just matter for companies; they’re important for the people who want to work at these companies, too. When I was…


Many people consider resumes to be a chore. For job candidates, it’s a chore to remember all the previous accomplishments and fit them in one page. For recruiters, it’s a chore to comb through hundreds of resumes to find the handful that stand out. Similarly, for hiring managers, it’s a chore to decipher business jargon and keywords that applicants put in to pass by the Applicant Tracking Systems. …

Jack Chung

I’m a career coach at University of Washington’s Foster Business School. Prior to career-coaching I was a product manager at Amazon.

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